Sales Team

Our sales team has the experience to help you find the right equipment for the job at hand!

Wendy Simon, Fire Truck Sales

Wendy joined Front Line Services Inc. in 1993 after honing her customer service skills as a fast food restaurant manager. She loved the pace and customer service focus of the restaurant industry, but needed a new challenge; FLSI provides the opportunity to constantly learn and grow. She started out in equipment sales and eventually moved into selling new fire trucks. What’s most important, though, is taking care of people. Selling new fire trucks provides many opportunities to do the most thorough job possible to help the fire department overcome their unique challenges. You can reach Wendy at or by cell phone at (989) 284-1658.

Service Team

We work hard to provide prompt, courteous and thorough service on all makes and models of fire trucks.

Jeff Simon, Service Manager/Owner

Jeff started Front Line Services Inc. 25 years ago and he loves the challenge of never doing the same thing twice. Troubleshooting complex problems related to fire trucks is a skill he most definitely possesses. Jeff is Master EVT and Master ASE and State Certified. Jeff is married with three grown children. In his free time, he is an avid boater. You can reach Jeff at or (989) 695-6633.

Tom St Onge, Mobile Service Technician

Tom joined Front Line Services Inc. in 2005 after previously working for a company that customizes vans and pickups. He is EVT and ASE and State Certified. Tom is a US Navy veteran. He is married and has 4 children. In his free time, Tom enjoys camping and biking.

Dale Rottman Jr., Mobile Service Technician

Dale has been with Front Line Services Inc. since 2014. Dale has been working on ambulances and fire trucks since 1989. Dale is EVT, ASE and State Certified. He also is a former Sheriff’s Deputy. He and his wife moved to this area from downstate in order to make their cabin into a permanent home, and they think it was one of the best decisions they ever made. Dale and his wife have three grown sons.

Tracey Martin, Service Technician

Tracey spends most of his time fabricating new items and customizing or repairing the fire trucks that come to the shop. He joined the company in 2012, after a diverse career including many years as a welder and in a machine sharpening shop. He learned customer service skills during a stint in a meat shop as a meat cutter. Tracey is Master ASE and Master EVT and State Certified. He, his wife and two stepsons enjoy automotive racing. When he’s not at Front Line, you’ll often find Tracey behind a videocamera at the Tri-City Motor Speedway.

Rick Theile, Service Technician

Rick’s specialty is electrical problems. He joined FLSI in 2012 and is a US Navy veteran. He has worked in automotive electronics for over three decades. Rick is EVT and ASE and State Certified. He is married with four children and five grandchildren. In his spare time, he coaches football in St. Charles.

Admin Team

Gina Bedtelyon, Support

Gina has been with FLSI since early 2018 and her 20-year background in retail management has been paramount in allowing her to handle all areas of support to keep FLSI moving each day.  She also assists in the service department during the peak season.  Her husband and her (along with their fur baby) go camping as much as they can.  They are also avid concert goers.